The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. Plus, it also helps website owners keep track of their competitors’ backlinks. Advanced Web Ranking has four paid plans, with a 30-day free trial. Plans increase in price by providing more “units,” which allow you access to a higher volume of keywords to track. Its ability to track keywords on a hyper-specific level (including search engine results features) and white-label reporting make it ideal for agencies and in-house teams.
- Every time I log in, I find a hidden feature or report that makes me giddy.
- This Chrome extension brings Google Trends right to your browser, offering instant insights into trending topics.
- The only folks I know who have long-term subscriptions are SEO consultants who do multiple audits every month for clients.
- ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long.
- Here are a few ways GA4 differs from Universal Analytics, its most recent predecessor.
- Comparing AnswerThePublic to Ahrefs isn’t quite an apples-to-apples comparison—you need to compare the varieties of apples, so to speak.
Keyword Research & Analysis
Then combine it with Google Search Console data to highlight clicks and impressions. Google Trends is another great keyword research tool to inform your SEO strategy. Enter a topic or phrase and Google Trends will show you line graph charts depicting peaks and dips in search volume for that phrase. It will also tell you where in the world the phrase is trending, as well as related trending keywords. There is also a paid plan; for $14 a month, you can also access real-time SEO recommendations, an SEO audit by an expert, and more ChatGPT features.
While it shouldn’t be your only SEO solution, the insights it provides cannot be replicated by any third-party platform, making it an essential companion to more comprehensive tools. While it may not boast the most cutting-edge AI features, it compensates with practical agency tools that save time and satisfy clients. Semrush starts at $139.95/month, but agencies should consider either the Guru plan ($249.95/month with 15 projects) or the Business plan ($499.95/month with 40 projects). Each plan includes just one user, with additional users costing $45-100/month each.
All-in-One SEO Platforms
Listing Management lets you check your local citations for free. So you can ensure your local business is listed on top directories. As a free Semrush user, you can crawl up to 100 URLs per month with the Site Audit tool. With your free Semrush account, you can perform up to 10 searches with 10 results each per day.
Best SEO tool for tracking links
So, whether you’re a seasoned SEO strategist or just starting, the wealth of free tools available means there’s no excuse not to optimize your site. Find a dedicated SERP tracking tool with the appropriately named SERPROBOT. Conduct competitor analysis with SimilarWeb that shows you a given domain’s traffic, top pages, engagement, marketing channels, and more. Featuring keyword reports, keyword research, crawling dates, and more.
Especially when you only need to check basic things like metadata, content structure, and word count. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool. Or for troubleshooting international SEO issues on a SEO Anomaly client site. This saves me time when I’m trying to understand what makes top-ranking pages successful. If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for. Honestly, I find myself going back and forth between these two tools from time to time.
